Kids and Cosmetics: How Children View Makeup and When It Matters Most

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A child’s interest in makeup isn’t necessarily a cause for concern—not even a mild one. If a 3-year-old asks for her own lipstick, it’s actually a developmentally typical behavior, says Kathryn Keough, a clinical psychologist at the Child Mind Institute. In fact, exploring makeup through play can even support healthy cognitive and social development, especially when done through child-led, imaginative play using safe, non-toxic items or makeup-themed toys. Experts now argue that immediately shutting down these interests—like saying “no princess stuff allowed”—can unintentionally send a message that traditionally “girly” activities are less valuable, reinforcing a biased view of what’s acceptable for girls. Consider the backlash over Ulta’s mini lipstick toys, which sparked controversy, while Hot Wheels’ collaboration with Ferrari didn’t raise similar concerns. Boys’ toys are rarely met with the same level of public scrutiny as makeup-related ones for girls.

Makeup is part of everyday life—seen in films, at parties, online, and in our homes. Adults often use it for daily routines or special occasions, but children view it differently. To them, makeup isn’t about beauty standards—it’s a source of creativity, fun, and self-expression. In this article, we’ll explore how kids perceive makeup, when makeup is commonly used, and the moments when tanning sticks become part of the beauty process.

Parents often come to Keough with serious worries. As an expert in childhood trauma and emotional health, she’s used to dealing with heavy subjects. But sometimes the concern is far less dramatic: parents are alarmed because their daughters want to wear lipstick. This reflects a broader fear of “girly-girl” culture—princesses, glittery clothes, and makeup—that often becomes part of a child’s world around age three. Some worry that these interests will shape girls into valuing appearance over intellect or action. These fears frequently appear in parenting forums and advice columns, where questions arise like how to handle a child obsessed with pink, despite strict rules banning sparkles and princess outfits. With platforms like TikTok and YouTube turning makeup into entertainment, more young children are mimicking beauty tutorials, leading some fifth graders to browse Sephora shelves. Ulta, tapping into this interest, released collectible toy versions of makeup products. While the toys sold well, they also triggered concern that kids were being “hooked” on beauty culture too early. As Keough notes, the parental anxiety surrounding makeup is widespread—and very real.

���� What Do Children Think About Makeup?

For children, makeup is often something they associate with adults—mothers, older siblings, or celebrities. But their thoughts and feelings about it are surprisingly complex and insightful.

A Form of Play: Young kids often see makeup as part of dress-up games. Whether pretending to be a superhero, a fairy, or a famous singer, makeup becomes a playful tool that helps them bring their imagination to life.

A Way to Feel Grown-Up: Many children like to imitate adults. Applying lipstick or eyeshadow can make them feel more mature, even if they don’t fully understand why makeup is worn.

Curiosity with Colors: Children are naturally drawn to bright colors and interesting textures. Makeup, with its sparkles and shades, is like art to them—something to explore and create with.

Questions About Beauty: As they grow, some children begin to ask deeper questions: “Why do people wear makeup?” or “Do I need makeup to look pretty?” These moments can spark important conversations about self-esteem, natural beauty, and confidence.

It’s important for parents and caregivers to approach these questions with care, emphasizing that makeup is a personal choice, not a requirement, and that true beauty begins with being kind, confident, and yourself.

�� Common Occasions for Wearing Makeup

While children observe makeup in many settings, here are some of the most common occasions where people apply it:

Daily Routines: Light makeup is often worn to work, school, or meetings—just enough to feel polished and confident.

Celebrations: Weddings, birthday parties, and holidays call for more glamorous styles—shimmering eyes, bold lips, and glowing skin.

Performances and Stage Events: Dancers, actors, and musicians wear makeup that looks good under bright lights and helps them portray different characters.

Social Media or Photo Shoots: With the rise of influencers, makeup is often part of creating a polished image or theme.

Children are observant, and they notice how differently makeup is used depending on the event. Some even try to recreate looks they've seen online or at family gatherings.

�� When Tanning Sticks Steal the Spotlight

Among the many tools in a makeup bag, tanning sticks—creamy bronzers used to create a sun-kissed glow—have become increasingly popular. They’re often used in scenes where warmth, radiance, and healthy skin tone are key.

Here are some makeup situations where tanning sticks are especially useful:

Outdoor Family Photos: When families take pictures in natural light, tanning sticks help add color and shape to the face, preventing it from looking flat or pale.

Beach Parties and Vacations: Even if someone hasn’t spent much time in the sun, a tanning stick can create the appearance of a natural tan—perfect for summer vibes.

Costume Days or School Plays: Sometimes older kids or teens wear makeup for performances. A tanning stick helps complete a character look, especially in roles that need a “sun-kissed” appearance.

Teen Content Creation: Teens exploring makeup online may use tanning sticks in tutorials or trends, often influenced by beauty influencers and celebrities.

�� Final Thoughts

To children, makeup is much more than a beauty routine—it’s a window into creativity, a chance to play, and sometimes, a way to understand how adults present themselves to the world. Their perspective is refreshingly honest and often reminds us that makeup should never feel like a mask, but rather a fun and optional form of expression.

Whether you're applying a bit of blush for a school concert, using a tanning stick to warm up your look for a beach day, or answering your child’s curious questions about lipstick, makeup continues to be a fascinating blend of art, identity, and imagination.