Reach-in Glass Door Display Freezers - Rapids Wholesale Equipment

Advantages of Using a Glass-Door Freezer

Glass-door freezers can immediately make an impact, profit-wise, for your bar, restaurant, supermarket, or convenience store. How? Compared to a solid-door refrigerator, a glass-door freezer is a great way to display your establishment's products and increase impulse sales.

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A glass-display freezer, especially when placed across the bar or near your restaurant or convenience store's cash register, is sure to attract more customers and patrons, especially when they see what's displayed inside the freezer.

Also, compared to a horizontal freezer unit, an upright freezer with glass door keeps your merchandise at eye level, thus creating more impulse sales for your establishment.   

What to Consider When Choosing Glass-Door Freezers for Your Establishment

Before you choose an upright glass-door freezer for your bar, restaurant, grocery store, or convenience store, you need to consider a few important points. First, you need to determine the size or width of the glass-door freezer you want to purchase. Space is at a premium, especially in commercial establishments, so you need to be sure that the glass-door freezer you get will easily fit your store and will not be a hindrance to your crew, customers, or other equipment and appliances.

Choose from commercial glass-door freezers ranging in width from thirty-six inches, forty-eight to sixty inches, and over seventy-two inches. 

The Orders from Jean

Jean started a business relationship with our company 3 years ago. He is a distributor of commercial display fridges in Europe. In the beginning, Jean purchased some hot items such as our single door upright coolers regularly. But from the second year, we began to receive some orders which are kind of special – he bought our slim upright coolers and freezers together (model CSL-160 & FSL-160), and the quantity of each model is the same. In fact, the heights of these two models are the same and they look like a twin when putting together. Last year, Jean came to China to visit our factory. And we showed curiosity about these orders in our conversation. Eventually, we got the secret of what he chose this combination for – product bundling.

“Most of our customers are supermarkets or chain convenience stores. They usually have promotions like food and beverage bundling. For example, a bottle of cold cola is priced at $1.59, and a frozen pizza is priced at $9.99. But if you buy these two items together, you just need to pay $10 in total.” Jean told us.

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“Product bundling is very common in these POS. However, for refrigerated items, when you take the beverage from the cooler and you need to walk to another area to find the bundled frozen food in the freezer, you may think, forget about it. After all, most of times buying desire is just a moment of thought, right? Then we find the glass door refrigerator freezer combo we purchased is very helpful to solve this problem. We suggested our customers put the cooler and freezer together for display. It can shorten the distance of the bundled products and bring more impulse sales. What’s more, these two models with the same height look like the same and consumers may easily get the information that the products inside are kind of related.”

At the end of the conversation, we advised some ideas for Jean about this glass door refrigerator freezer combo. Some of our branding solutions may help, such as paired pattern stickers on the sides or glass doors. We also showed him samples and he seemed to be very satisfied with his tour.

In this year, we are receiving more orders of this combo from Jean. On the other hand, Jean also achieved his own product bundling in this way.

A Multi-Functional Tool

Jean’s order is of great inspiration for our design and manufacturing. We launched other glass door refrigerator freezer combos one after another. The selected models must have the same height. And their lightboxes and doors must be horizontally aligned. Quite a lot of our customers show interests when we introduce these combos to them. Surprisingly, we found that product bundling is not the only reason for their choice. Some of them are beverage brands and also frozen food brands. Similar to Nestle, they have beverages products such as minimal water and milk, as well as frozen food products such as ice cream and frozen pizza. With these display refrigerator freezer combos, they are able to fully present all of their product lines in the same area. This is critical for a brand to build its image.

In addition, Cooperation between brands is an attractive reason for food and beverage brands to purchase the glass door refrigerator freezer combo. Today, it is very popular for one brand to cross over another in various business areas, such as fashion, dining, etc. Especially for the young generations, that is quite a gimmick. If a beverage brand wants to cross over another frozen food brand, the refrigerator freezer combo can perfectly meet their needs. With our excellent custom branding, the combo can be turned into the highlight of the POS and increase your product sales by multiples. Furthermore, we have developed some refrigerators combos for diverse needs.

Below we will introduce you to the most popular combos favored by our customers.

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